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Google improves performance reports with Search Console's fresher data update

Google improves performance reports with Search Console's fresher data update

Insight · September 25th, 2019

For a long time, the number one request to Google from Search Console users like ourselves was better, fresher data in report. It turns out they listened! On Monday, Google announced the latest improvements to the Search Performance Report. But does Google mean by Search Console's fresher data? What are the benefits for us?

What is the update to Google Search Console?

These changes are crucial to webmasters, site owners and our clients. Now, Google is giving us more data to allow us to do the following:

  • View data as recent as less than a day old - in previous iterations Google limited the data to 3 day old data.
  • Better assess Search and Discover traffic.
  • Use content data to assess top and trending search queries for websites.
  • Drill down into what makes up a site's audience - countries, devices, and more.
  • Analyse what search formats our websites get. This ranges from article (AMP and non-AMP), recepies, carosels, livestreams, etc.

What is the benefit of Search Console's fresher data?

At novi.digital, we provide data-driven in the digital marketing solutions we provide our clients. With this improved data output, we are now able to better track the performance of our client's websites.

For instance, we no longer need to wait until Wednesday to see the our client's website improvements from the weekend. With this change in Search Console, we're able to make immediate assessments first thing on Monday. This extends from customer-specific needs such as the launch of a new product, right the way to national holidays and global events.

This alsomeans that we're able to immediately see the positive impact of technical improvements. It's no secret that websites need constant maintainance to stay functional and protected. Between CMS updates, Google Algorithm changes and search trends shifting, it's vital that we stay on top of the curve. With the improved Search Console data feed, we're able to see the positive impact of our changes within 24 hours of implementing them.

Ready to benefit from Search Console's fresher data in your reports?

Being able to bring these changes to our reporting as part of our SEO and PPC services is extremely exciting. If you want to find out more about what this means and how we can use these changes to benefit your business, get in touch! We'd love to hear from you. Call us today at 01524 566 736 or send us an email at [email protected]

Multi-Award-Winning Digital Marketing Agency novi.digital Secure Harrison Brook as a Client

Multi-Award-Winning Digital Marketing Agency novi.digital Secure Harrison Brook as a Client

Insight, Uncategorised · September 9th, 2019

Data-driven and psychology-focused agency novi.digital, who was recently acknowledged by B2B review platform Clutch as being in the top 1% of the UK’s B2B PPC and SEO service providers, has acquired Harrison Brook as a client after being referred for their digital expertise.

Who are Harrison Brook?

Having agreed to a PPC management retainer, novi.digital will be helping to shape Harrison Brook’s digital marketing strategy and streamline their online service promotions.

As the world’s leading international transparent fee-based broker of expat financial services and products, Harrison Brook specialises in providing advice to expats all over the world. The company helps with UK pension transfers, life insurance, foreign exchange solutions and international mortgages.

With the ramifications of Brexit and the growth of people moving abroad to find work, many expats face an uncertain future about their finances. Harrison Brook is focused on removing inequality in the expat market by offering transparent advice and providing customers with access to cost-effective international financial services like investment and retirement planning.

Novi.digital will apply its PPC and SEO knowledge to Harrison Brooks and look to strengthen the company’s connection to the expat community in a post-Brexit world.

Ongoing client wins and successes

Novi.digital’s acquisition of Harrison Brook continues a period of steady growth for the agency. In addition to becoming a part of the NHS affiliated Mindful Employer initiative, Novi.digital added new clients CrowdProperty, Herbalife Nutrition and Cox Motor Group to its portfolio.

CrowdProperty is a leading property peer-to-peer lending company that specialises in helping SME property professionals. Herbalife Nutrition is a world-renowned health organisation that is at the forefront of personalised nutrition, while Cox Motor Group supplies exceptional customer service to car and motorbike enthusiasts across the UK.

With the recruitment of new staff like Account Manager Jessica Mitchell, novi.digital will continue to expand and refine its approach to digital marketing. The organisation is committed to delivering high-quality results for all clients.

ENDS

Novi.digital is a multi-award winning B2B and B2C specialist SEO and PPC agency serving clients across the globe. Psychology-focused and data-driven, the agency focuses on developing new marketing techniques and technology innovation to achieve success in partnership with their clients.

novi.digital becomes a part of the Mindful Employer Charter

novi.digital becomes a part of the Mindful Employer Charter

Insight · July 30th, 2019

novi.digital joins the NHS trust affiliated charter that is dedicated to positive mental health in the workplace.

Psychology-focused and data-driven agencynovi.digital, who wasrecently recognised by B2B review platform Clutchas being in the top 1% of the UK’s B2B, SEO and PPC service providers and for its integrity and professionalism, has joined the Mindful Employer Charter as part of its mission to improve mental wellbeing for staff.

ABOUT MINDFUL EMPLOYER

By signing the charter for Employers who are Positive about Mental Health, novi.digital aims to destigmatise the conversation surrounding mental wellness in the workplace. The charter is a part of the Mindful Employer campaign, which is focused on spreading awareness about mental health at work and supporting organisations in the growth and retention of staff.

Launched in 2004, Mindful Employer is run by the Devon Partnership NHS trust. As a UK wide initiative, Mindful Employer provides businesses across the country with access to practical support, training and guides for employee advocacy.

The training resources that Mindful Employer provides is extensive, covering topics like depression, learning disabilities and health conditions.

MANAGING MENTAL HEALTH AT WORK

Through signing the charter, Novi.digital has agreed to uphold the Mindful Employer values of providing non-judgement support to staff who are experiencing mental ill-health and to be an equal opportunities recruiter of new staff in accordance with the 2010 Equality Act.

Novi.digital’s Managing Director Aaron Crewe is focused on the continuous improvement of employee wellness policies and feels that Mindful Employer can help to achieve that.

“Joining the charter is an obvious step in our company journey as it aligns with our business focus of putting people first. At Novi, we believe that everyone should find satisfaction in their work, which is why we continually improve upon our already existing measures to ensure positive wellbeing for all of our team members.”

The agency has been granted access to a variety of helpful mental health information and workshops. The training programmes range from learning how to be a mindful manager, to learning about Wellness Recovery Action Planning (WRAP) and applying it to the work setting. All classes are designed to improve understanding of common mental health disorders like anxiety and depression.

In addition, novi.digital will make use of the publications that Mindful Employer provides, like the line manager guide to understanding mental health.

A year ofexcellent client acquisitionsat the agency has led to several new hires, with novi.digital recently welcoming digital marketing executive Matthew Selby and account manager Jessica Mitchell. As part of the Mindful Employers charter, novi.digital will continue to support the emotional wellness of all staff and work towards building a mindful environment.

Novi.digital Acknowledged by Clutch as one of the Leading Google Ads Agencies

Novi.digital Acknowledged by Clutch as one of the Leading Google Ads Agencies

Insight · June 19th, 2019

At novi.digital, we emphasise the importance of putting people first and making sure our communication is crystal clear with our clients. We do this to create the best possible product for our clients, and while this may seem very simple, it has been incredibly effective for our clients in the UK and abroad. The positive effects of adword companies on businesses around the globe are being seen more and more with each passing day, making the work we do incredibly important not only to our clients but also to the global economy. After being reviewed by Clutch as one of the Top Google Adwords Agencies we are incredibly proud to see the success of our mission-oriented company that always puts the people involved and our customer first.

Clutch is an established B2B ratings and review firm headquartered in Washington D.C. What separates Clutch from its competitors is in Clutch’s incredibly in-depth review process before they release the final rating on the company. The process starts with Clutch analysts performing market research and analysis, and most importantly, concludes with the analysts performing interviews with the clients from the company. The product of this process is an incredibly unbiased review and rating of the company and is an inherent reason as to why we are so happy to have been reviewed by Clutch. Our profile currently has 16 client reviews and we are happy to include some of our client’s thoughts below:

“Their overall professionalism, integrity, and trustworthiness are impressive.” - Executive PA/Marketing Manager, 3-1-5 Health Club

“The team demonstrated a vast wealth of knowledge in their specialist areas, which allows you to trust any decisions and suggestions they put forward.” - Senior Sales Engineer, Mainstage

Clutch also has two sister sites, The Manifest and Visual Objects.

The Manifest is similar to Clutch, providing potential clients with the company’s size, location, and services provided, all at a glance. However, The Manifest accomplishes this by providing all this crucial information with just one quick click underneath the companies name. Moreover, The Manifest has a How-To Guide designed to aid clients who are looking to employ the services of a 3rd party business found on the site. We are proud to be ranked on The Manifest in the Top 10 of their list of Top 30+ SEO Consultants found on the site.

Visual Objects is Clutch’s newest sister site and derives its name from the design of the website, which builds a visual portfolio for each company found on the site. This portfolio helps potential clients quickly compare and contrast the creative design and advertising companies found on the site and allows for the client to make the best possible choice based on the past works of the company. Visual Objects has rated us as one of the Best Digital Marketing Agencies on the site and we invite you to check out our work!

The team at Novi.digital is incredibly proud of the rankings we achieved on all three of Clutch’s websites! It is an honour and a privilege to have been featured on each of these sites and we appreciate our clients taking the time to review us with Clutch and its sister sites. We would certainly not be where we are today without our clients and their dedication to our company. We look forward to working with our clients in the future and can’t wait to see more client reviews pile up on Clutch’s website!

The Top 10 Sources of Digital Marketing Funding in 2019

The Top 10 Sources of Digital Marketing Funding in 2019

Insight, Uncategorised · May 23rd, 2019

The Top 10 Sources of Digital Marketing Funding in 2019

The keys to financing your new advertising strategy with digital marketing funding

Most business owners will be aware of the immense value that digital marketing can provide to their company. In fact, Salesforce research suggests that by 2021, over 75% of marketing spending will be digital. Whether you are a micro-business or a technology giant, digital marketing funding is likely to be an essential factor in the success of your company.

With intelligent digital marketing, businesses can create a positive feedback loop of profitability and customer engagement. When these digital marketing channels have been optimised to deliver a positive ROI, exponential business growth can often follow.

A difficulty that many small businesses will be familiar with is raising sufficient funding to begin their marketing journey. A considerable upfront investment can often be required to discover an effective marketing strategy.

This article examines the most likely ways in which your business can secure digital marketing funding in 2019. Common funding sources include:

  • University innovation vouchers
  • Innovate UK
  • Crowdfunding
  • R&D tax credits
  • Bursaries
  • Loans
  • Knowledge transfer partnerships
  • Grants
  • Chamber of commerce funding
  • Peer-to-peer lending

Together, these funding sources provide a valuable set of financial tools to ensure your business's marketing success.

Digital Marketing Funding in 2019

1 – University Innovation Vouchers

For small to medium-sized enterprises, universities can supply both capital and expertise for your digital marketing. Forging an alliance with a university can provide your employees with access to expertise in data analytics, business development and other essential marketing disciplines.

Some universities also provide grants for consultancy with external digital marketing specialists. One example is Coventry University’s ‘Digital Advantage’ scheme, which provides grant opportunities for consultancy in areas including digital strategy, web usability and e-commerce.

2 - Innovate UK

Innovate UK is a public body dedicated to providing investment to pioneering businesses with new ideas. As well as contributing capital, they connect businesses with customers and other investors.

You can also read more about how Innovate UK have provided valuable digital marketing training to the businesses that they work with. These programs and workshops ensure that companies can put their digital marketing funding to best use and secure a greater return on investment.

3 - Crowdfunding

Unlike many other digital marketing funding sources, crowdfunding provides much more than a lump sum of capital to promote your business. Crucially, it connects you directly with the people that are most interested in what you have to offer.

Due to the fact that many of your crowdfunding investors are likely to become customers, you’ll be gaining valuable insights into who your target market are and how they behave. You can then apply this understanding for greater success in your wider digital marketing campaigns.

Most businesses use well-known crowdfunding sites such as Indiegogo or Kickstarter.

4 - R&D Tax Credits

Is your business developing a product in the science or technology sector? R&D tax credits can cut your development costs by up to a third. The UK government provides tax relief for businesses that have a clear research goal in mind. Businesses can then invest this saved capital into a coherent digital marketing strategy.

For early-stage companies, incorporating this strategic element can often be the difference between success and failure. The Harvard Business Review identified that businesses that focus on digital strategy are able to scale faster, minimise risk and typically survive longer than their non-digital counterparts. The R&D tax credit provides a perfect opportunity for businesses to allocate a portion of their capital to improving their digital marketing.

5 - Bursaries

There are many organisations that provide free training to develop your business. In particular, many of these schemes have a keen focus on developing marketing skills. One such example is the AMA which helps creatives connect with a wider audience.

In 2018, the AMA gave out 30 bursaries to support their members in their professional development. This included access to digital marketing training and a range of complementary skills.

6 - Loans

Assuming you meet the relevant criteria, many companies can benefit from business loans. Schemes such as the British Business Bank provide businesses with an affordable loan option. This government-run scheme aims to address the imbalances in business funding.

The British Business Bank has lent over £165 million to small businesses since 2013. Their loans have helped drive marketing and business growth for 74,000 UK companies.

7 – Knowledge Transfer Partnerships

Knowledge Transfer Partnerships (or KTPs) make it less expensive for your business to recruit a graduate who can develop your digital marketing. Normally part-funded by grants, a graduate will come to work for your company, focusing on your chosen area of strategic business development. Your graduate will also be backed by the university, ensuring that the expertise of the faculty is shared with your business.

One example of a university that has participated in marketing KTPs is the University of Brighton, which has led projects in a broad range of disciplines and sectors.

8 - Grants

There are a multitude of grants available to UK businesses looking to grow their operations. Many of these grants are directly related to marketing or can free up capital for your advertising.

Examples of UK grants include:

  • Horizon 20/20 Grants (also available throughout the EU)
  • Prince’s Trust grants, including test marketing grants
  • Apprenticeship grants
  • Local marketing grants such as the ‘Incentive to Grow Grant’ in Eastleigh
  • The Small Business Research Initiative grants
  • Heritage Lottery Fund start-up grants

9 – Chamber of Commerce Funding

Chambers of commerce are local organisations that provide support for the growth of businesses in their region. With digital marketing overtaking traditional marketing as the most popular advertising stream, many chambers are now providing training and investment to help local businesses thrive online.

One example of an organisation that is providing financial assistance to businesses going digital is the East Midlands Chamber. 'The Digital Growth Programme' offers grant funding, business support and digital marketing workshops to businesses in Derbyshire, Nottinghamshire and Leicestershire.

10 - Peer-to-Peer Lending

Sat halfway between crowdfunding and a business loan is peer-to-peer lending. Sites such as Funding Circle connect investors with businesses in need of investment.

Funding Circle alone have lent over £4.6 billion to 46,000 UK businesses. The average annual turnover of a business on Funding Circle is around £800,000. Like many of the funding sources mentioned, they also provide basic digital marketing training to stimulate business growth.

What are the next steps after securing digital marketing funding?

In conclusion, there are a vast range of options for securing digital marketing funding. In fact, nearly all businesses can benefit from one or more of the funding sources listed above.

If you've successfully raised the finance you need to promote your company, the next step is to put that money to use as efficiently as possible.

Put your digital marketing funding to work with novi.digital

novi.digital is an award-winning SEO and PPC agency with over a decade of experience in transforming the online success of our clients. Our focus is on delivering on the metrics that matter most to you. Whether you're looking to stimulate rapid growth or improve your marketing margins, novi.digital can help you discover the opportunities that can provide a greater return for your business.

You can read what our former clients have said about us on independent review site Clutch and learn more about our approach on our achievements page.

How To Refine Your Email Marketing Strategy

How To Refine Your Email Marketing Strategy

Insight, Uncategorised · May 17th, 2019

How To Refine Your Email Marketing Strategy

Email marketing has an incredible ROI: According to the report by Campaign Monitor, every dollar you allocate to email nets you $44 in revenue. You would be hard pressed to find another digital marketing channel that offers this level of return. However, if you want to gain the revenue that email marketing provides, you have to make sure that you have a sound email marketing strategy.

Campaigns that will enhance your email marketing strategy

Looking to improve your email marketing strategy but unsure of where to start? Don’t worry. We can help you there. Here are six email campaigns that you need to send if you want to elevate your email marketing in 2019.

1. Welcome series

People who sign up to be a part of your email list are interested in learning more about your brand and what you can offer. Leverage this momentum by using a welcome email to make a great first impression.

With a welcome email, you can do the following all at once:

  • Thank new subscribers for signing up to your list
  • Make new subscribers feel valued at the onset of their customer journey
  • Encourage new subscribers to make their first purchase by offering exclusive “new subscriber” discounts

In short, you need to send welcome emails if you want to build and maintain good relationships with your customers.

2. Email newsletters

Sending email newsletters on a regular schedule is the best way to keep your subscribers updated with information such as:

  • Latest promotions and offerings
  • Events
  • Important company news

In addition, the links you include in your email newsletters help drive valuable traffic to your website.

3. Purchase confirmation emails

When customers purchase from you, it shows they trust you. You can further build on that trust with a confirmation email.

By sending purchase confirmation emails, you reassure your customer, showing you’re a legitimate brand. Sending a purchase confirmation email also boosts your credibility. This makes customers feel more inclined to refer your brand to their friends, family members, and colleagues.

4. Feedback emails

It’s important for customers to feel heard. Giving them an opportunity to voice their thoughts regarding your product or service is key to validating their experience with your brand. And there’s no easier way to do this than a feedback or survey email.

When customers receive survey or feedback emails, they feel that you actually care about their happiness. This will go a long way in fostering customer loyalty.

Furthermore, the feedback email serves as an ideal barometer of customer satisfaction with your brand. The responses you receive from customers will give you an indication of areas that need improvements.

5. Product announcement emails

Existing customers are an amazing source of revenue. This is because they’ve already demonstrated their interest in your brand. Capitalise on this interest—and boost sales in the process—by sending new product announcement emails to your existing customer base.

A well-designed announcement email amplifies excitement for a product. Include high-quality images of the product as well as a compelling call to action in your email. Doing so will help increase your customers’ anticipation, making them more inclined to purchase the new product.

6. Re-engagement emails

A brand’s email list decays at an average rate of 22.5% per year. As a business owner, you can’t avoid losing a percentage of your customers each year. With that said, what you can do is keep this attrition to a minimum.

To manage email list decay, send re-engagement emails to:

  • Subscribers who are inactive and have not made recent purchases
  • Subscribers who haven’t opened or clicked through your campaigns in a while.

Engage with these subscribers again and encourage them to purchase from you by making them special offers. Only offer a maximum discount of 20% in your other promotions? Then re-engage inactive subscribers by offering them 25% or 30% discounts. The extra incentive will entice them to become active subscribers again, thereby preventing email list decay.

Tips to make your email marketing strategy more effective

Now you know the types of email campaigns that make the foundation of a great email marketing strategy. Now it’s time to ensure that you take full advantage of the power of these emails. Here are three tips you need to follow.

1. Optimise your subject lines for conversions.

Write your subject lines using words that boost open rates. Include powerful words such as:

  • Back in stock
  • Exclusive
  • On sale now
  • Today only
  • Expiring

Also, try to keep your subject lines to three or more words and 17 to 24 characters in length. This ensures that your subject lines display in full across a wide range of devices.

2. Personalise.

Another way to increase both engagement and conversion is to personalise your emails. Even a basic personalisation trick like including the subscriber’s first name in the subject can increase open rates by 26%.

You also need to personalise your email offers. For instance, if your brand sells both men’s and women’s shoes, send promotions from your men’s line to your male subscribers and promotions from your women’s line to your female subscribers.

3. Automate.

Don’t waste time manually sending emails to each and every one of your subscribers. Use email automation instead. With automation, you can send hundreds, if not thousands of emails in the span of a few seconds. You just have to set up the email once and establish the triggers that subscribers need to meet to receive the email, and you’re good to go until it’s time for a refresh.

Emails you can automate include (but are not limited to):

  • Welcome series: sent after a user subscribes to your list
  • Purchase confirmation: sent once a customer completes the checkout process on your website
  • Feedback emails: sent to existing customers after confirming they receive your product.

Wrap up

The campaigns outlined in this article are sure to take your email marketing to the next level. To maximise the effectiveness of these campaigns, make sure that you optimise for conversions, personalise your message, and automate your emails.

Searching for ways to strengthen your marketing or SEO efforts? Contact novi.digital today and find out how they can help you achieve your goals in 2019.

What is link building in SEO?

What is link building in SEO?

Uncategorised · April 10th, 2019

How to build your website’s authority, relevance and trust for search engine success

Many business owners will be familiar with the power that search engine optimisation holds in the digital marketing space. Companies that can successfully increase their visibility on Google can generate leads from over 2 trillion yearly Google searches. In fact, those that rank in the top 5 search results now capture 2/3 of this online business. As a result, it's becoming increasingly important for companies to dedicate more of their resources to improving their search engine optimisation. This article explores link building in SEO, a key pillar of a successful digital marketing campaign.

In this article, you will gain an understanding of:

  • Link building and how it can benefit your business
  • How link building relates to Google's search engine
  • Why many links may be of poor or even negative value
  • Common link-building practices and techniques
  • The next steps to take for improving your business's SEO

What is link building in SEO?

Link building in SEO is the process of acquiring links to your website from other sites on the internet. Websites commonly link to one another through hyperlinks to share useful content and information.

These links typically appear as blue underlined text as part of a larger body of writing. This article contains 16 such links which aim to provide additional value to the reader.

Here's an example of a relevant and practical hyperlink:

"You can learn more about link building and effective SEO strategy by attending one of our leading digital marketing courses"

In the context of this article, the link provides additional useful information to the reader. High-quality links always direct users to related content and fit seamlessly into webpage text, as displayed above.

link1 - What is link building in SEO?

Why are links beneficial to my business?

Links are essential to businesses with an online presence, thanks to the way in which Google ranks websites and their content. Google uses a variety of algorithms and ranking factors to determine how useful a site is to its visitors. PageRank is one such algorithm that influences your visibility in the company’s search results. Google realised that if a website is being linked to from many different sites, that increased the likelihood that the site is reputable.

The algorithm therefore rewards websites with a large number of links, assuming those links are of a high-quality. These references are an essential factor in improving the ranking of your site.

link2 - What is link building in SEO?

Which links are most valuable to my business?

When the PageRank algorithm was first released, it was a simple task for unscrupulous actors in the space to manipulate the search engine. For example, businesses could create thousands of fake websites that linked to their primary site. Google soon realised that link quality was as important as link quantity.

Google now has a sophisticated system that assesses link quality. Low-quality digital marketing techniques, such as automatic link generators, should be avoided in your link building strategy. These types of links from poor-quality sources can actually decrease the reputation of your site.

The links that will generate the most visibility for your site will be those that are:

Relevant - Ideally links should come from sites that are topically relevant to yours. For example, a construction website would do well to gain links from other organisations in their industry.

Authoritative - Who are the most established players in your industry? These sites have more presence and authority on Google. Therefore, securing a link from them will carry more weight than from a smaller website. For example, in the health industry, a link from the NHS would be far more valuable than a link from a small research company.

Trustworthy - It is important to mention that Google doesn't use the concept of trust directly in their rankings. However, links from untrustworthy sites can have knock-on effects. They are likely to be of low quality and harm your rankings. You should avoid any site that offers to sell you links or seems disreputable in any other way.

It's no longer possible to check the official PageRank score of a website as Google now hides this information. However, we can make educated guesses based on the information above about how valuable a link might be.

The highest quality links are most likely to come from sites created by:

  • Educational institutions and government bodies
  • Successful companies/organisations in your industry
  • Reputable media outlets
  • Popular bloggers and community leaders

Our top 3 link building techniques for SEO


Securing high-quality links can present a significant challenge to many companies. Contributing to major industry websites is often unfeasible as a small business. Listed below are 3 of the top techniques that businesses of any size can use to build their link profile.

It's important to note that there are hundreds of link building strategies available. However, many of these strategies are simply designed to fool the Google algorithm. These strategies, known as black-hat SEO, could leave your website facing a penalty from Google. Providing true value to users of linking sites is the best way to ensure successful link building.

1 - Guest blog posting


While it's not advisable to pay someone for a link on their site, you can exchange value in other ways. Guest posting on relevant blogs and websites is an excellent way to build your brand and gain links.

The first step would be to contact the owner of a site who runs a relevant industry blog. You can offer your services as a writer free of charge in exchange for a link to your site in the content that you write. As copywriting is time-consuming and expensive, content writers are often welcomed by website owners.

For your own content and for link building, you could also use a professional copywriting service.

2 - Media contributions

Receiving a mention on local and national news websites shows Google that your content is current and authoritative. In fact, Google highly favours content that is fresh and up to date. Here are a few ways in which you can secure high-quality media links.

Write Regular Press Releases

Press releases help to engage journalists and news websites with your business. Not only can you publish them yourself on press websites, local news outlets can also use them to find inspiration for the news stories that they write. This can lead to features and articles about your company. Engaging with writers and journalists on a regular basis is a valuable tool to secure high-quality links.

Help a Reporter Out!

One popular service that can help you gain links from reputable media sources is HARO. Help a Reporter Out' is a service where journalists ask for information from industry experts. You as an industry expert can write a knowledgeable reply to a journalist's question. In return, the journalist can quote you in their article and provide a link to your work.

3 - Broken link building

Throughout the web, there are links to pages that no longer exist. Websites can often link to an interesting blog or article, only for the article to later disappear. This presents an opportunity for businesses that can find these broken links.

Broken links are harmful to a website's SEO because they effectively mislead website users. Therefore, you can help a business by notifying them if they have a broken link. In return, you can ask that they exchange the broken link with one of your own.

For the link to still make sense in the body of text, your link must direct users to similar web content. As a broken link builder, you are searching for broken links that your website could write relevant content for. For example, if you run a wedding cake website, you would want to find broken articles about wedding cakes that you could easily replicate.

Broken link building is typically a four-step process:

  • Use broken link software and/or research to identify relevant broken links
  • Examine internet archives to discover what the previous content contained
  • Write similar articles to the previous content
  • Reach out to website owners offering your new content to replace their broken link

The most important element of link building

The most crucial element to link building is designing great content. No-one will link to your website if they cannot engage with the content you are creating. When you combine great content with effective link building strategies, you can dramatically alter your site’s visibility and reach, transforming your business’s success.

link3 - What is link building in SEO?

How can I ensure that I am successful with my link building efforts?

If you're feeling uncertain about how to best go about increasing the visibility of your site, novi.digital can help. We are an award-winning SEO and PPC agency focused on delivering a cost-effective return on investment for our clients. We have over a decade of experience in the space, offering leading management, training and consultancy services.

As an agency we can:

  • Provide SEO and PPC training from our industry experts
  • Design an effective digital marketing strategy for your company
  • Perform SEO and PPC audits of your site to discover potential opportunities for improving your bottom line
  • Offer complementary services including copywriting and social media management
  • Equip clients with a wider understanding of effective marketing practices

Get in contact today!

Are you looking for clarity in your SEO, PPC or link building strategy? If you're interested in finding out more about what we do, we'd love to hear from you! You can get in touch today at 01524 566 736 or send us an email at [email protected]

R&D Tax Credits

R&D Tax Credits

Insight, Uncategorised · April 8th, 2019

Research and development (R&D) tax credits are there for companies that are actively trying to innovate. The R&D scheme is there to be utilised by companies from all sectors. As a result of not realising the broad range of areas that can be considered as R&D, many do not claim despite being entitled to it.

Why should my business utilise the R&D scheme?

With the kinds of incentives that the R&D scheme offers, many businesses not only grow faster as a result of being able to invest more, but are also able to stand out from their competition by investing in forward-thinking technologies. By utilising the R&D tax scheme, your company could be eligible for a 33% tax refund or reduced tax liability as a loss-making business. Companies can even be entitled to a 26% refund as a profit-making business.

Is my company eligible for R&D Tax Credits?

To be eligible for R&D Tax Credits, a business simply needs to show that they are carrying out innovative tasks that are technological or scientific in nature. This does not mean that your business is expected to be at the forefront of academic thinking, simply that it is trying to innovate. It is more important that you prove the following:

  • You have attempted to advance some aspect of technology or science.
  • There has been some kind of uncertainty that needed to be challenged.
  • The task could not be carried out simply by a professional.

To find further details on these requirements, visit the government website.

How can R&D Tax Credits be’ used to offset digital marketing costs?

With the landscape of digital marketing changing at the rate of knots, this is one area that it can be very useful to focus your R&D efforts. By investing in innovative digital marketing approaches and technologies, the financial hit can be lessened through R&D tax credits. By having your team work towards developing forward-thinking digital marketing techniques, wages can be offset with the R&D scheme. So, whilst still setting aside the same budget for marketing campaigns, you could potentially save up to a third of your costs by investing in these creative approaches. At novi.digital, we have sought to innovate at every stage, something shown in our history and our status as a Google Premier Partner. This is why we are able to provide the necessary guidance in developing your business’s in-house digital marketing so that it is able to think ahead of the curve.

How can savings made using R&D Tax credits in other areas of your business be used to fund digital marketing?

There are many ways your company could use R&D Tax credits in other areas of your business to fund digital marketing. By analysing how your company may already be carrying out eligible tasks, savings can be redirected without further costs. Similarly, your business could begin investing more into innovation. A benefit of this route is that businesses will often feel more comfortable developing their own products or approaches whilst still cutting costs for other areas such as digital marketing.

Find out more

If you have any questions about how you could best work with the R&D tax scheme to benefit your business, visit our contact page to talk to us directly.

novi.digital are FSB Awards Finalists for Digital Innovation

novi.digital are FSB Awards Finalists for Digital Innovation

Insight, Uncategorised · March 25th, 2019

novi.digital is delighted to announce that we have been named as a finalist in the FSB awards for digital innovation.

In 2018 the FSB created an award to commend the achievements of small businesses within the UK. This year the award is planned to be bigger and better than the last. It will showcase some of the best small companies across several different sectors. novi.digital has been named as a digital innovation award area finalist for this prestigious award.

What makes novi.digital worthy of being an FSB Awards Finalist

Since 2009 novi.digital has endeavoured to provide premium digital marketing solutions to companies big and small. Our main aim is to ensure that our clients break the cycle of short term thinking. Instead, we focus on a long term approach focused on building business relationships.

It is for this reason that we prioritise our relationships before anything else. At novi.digital our relationships are important. We always keep our relationships with employees, clients, and customers at the forefront of our vision.

With clear and frequent communications we create a personalised SEO and PPC plan. Our aim is to aid our clients to grow their business. We understand that none of this can be done without innovation from our employees. By encouraging mutual admiration and recognition in the workplace, we ensure our employees work towards a common goal.

What we’ve achieved with digital innovation

novi.digital began with humble origins. Our managing director started the business as a sole trader in 2009. It wasn’t until 2011 that novi.digital became a fully registered limited company. Since then we have achieved many milestones and won numerous awards such as the highly coveted Red Rose award.

novi.digital is proud to be a Google premier partner for over five years. We work with many prestigious clients such as English Lakes, TeamworkIQ and Herbalife to name a few. The nomination for the FSB award as a finalist is another achievement that we are very honoured to add to our list as an award-winning digital marketing agency.

If you want to join us at the event, you can click here to book your tickets. If you want to talk to our award-winning team about how we can bring digital innovation to your business, get in touch today.

Would You Benefit From Free Google AdWords PPC Management?

Would You Benefit From Free Google AdWords PPC Management?

Insight, Uncategorised · March 14th, 2019

Have your say about the features you'd like to see in novi.digital's new automated PPC management solution and try the software free of charge!

For nearly 10 years, novi.digital has been at the forefront of innovation in the SEO and PPC marketing space. From humble beginnings in 2009, we've grown to become one of the UK's leading digital marketing agencies. This includes our robust PPC management offerings.

Our purpose as an agency is delivering on the metrics that matter most to our clients. We produce outsized results for the businesses that we work with using an innovative data-driven and psychology-focused approach. As our agency continues to develop and expand, our expertise will soon be available to you in a brand-new format.

This year, we're looking to share our PPC knowledge in our latest software application. The app will cater to agencies and clients alike and will become commercially available over the next 12 months.

We know that it can be incredibly time-consuming to create and optimise successful PPC campaigns for your business or clients. In our app, we hope to share the valuable insights we've uncovered to make this process simpler and more cost effective.

Crucially, we'd love to hear your thoughts so we can deliver a practical and valuable application that best suits your needs. We would really appreciate it if you could take the time to fill out our 5-minute PPC survey. In return, we will provide you with an account on our new software, free of charge.

Why should you try novi.digital's new software?

  • We have a history of making high-quality PPC software
  • We only specialise in SEO and PPC. As a result, we can provide a depth of understanding rarely available in digital marketing
  • The app will focus on delivering tangible bottom-line results
  • Our agency has managed over 6 million pounds in PPC spend to date
  • New features like ROI pricing could dramatically improve the cost-effectiveness of your campaigns
  • You can influence our app design to better meet your needs

Are you ready to get started? If so, we'd love to hear from you! Share your thoughts with us today in our online questionnaire.